EMAIL

Julia.kobsa@live.se

IPLAY SPORT

Social platform

UNITING THE WORLD OF SPORT

An app that offers athletes support before, during & after their sporting career.

iPlay delivers a service that could be described as a LinkedIn for sporters – used by fans, athletes and coaches to build a personal brand and connect with others.




CASE

Our task was to improve their landing page and update it according to their new graphic profile. And also focus on call to action and have the site mobile adapted.


PROCESS

One of the goals was to increase the number of app downloads and also to get as many users as possible, so we focused on the players. Fans will follow their idols.
 
The target group was athletes between 14-25 years old. We also attached great importance to involving both men and women.


SOLUTION

We created an advertising film for Iplay to reach out to users through more channels and we focused on clarifying the information on both the app and the film.


TOOLS

Sketch, Photoshop, Illustrator, Premiere pro & After Effects.

THE TEAM

Julia Kobsa (Digital Designer), Tariq Aljafari (Digital Designer),

Christopher Mattson (Web Developer)

Thanks to Anthony Boyd for amazing mockups. https://www.anthonyboyd.graphics

FAKTUM

Winning campaign

SPARKA EN HEMLÖS

Sammanslaget is an annual marketing competition at YRGO.

200 communication students of different disciplines are grouped together to do an assignment for a non-profit organisation, which in 2018 was the street paper Faktum. A jury consisting of 17 of Gothenburg’s most influential names in the marketing industry decided the winning team. By winning the competition, we were featured in Faktum magazine.


“By reaching our target audience in a noisy society with a provocative yet doable campaign where they have managed to include all parts of Faktum in the communication. With a constant focus on our vision of one day close up shop and with a fantastic, rhetorically pleasant, exciting presentation.” 

- Peter Kronvall, CEO Faktum




CASE

Create a campaign to bring more attention to the homeless people selling the street

paper Faktum.


PROCESS

Selling Faktum is for many people a chance to a better life, but the long term goal of Faktum is to one day close up shop, and in a way, fire everyone that sell their papers so that they can work with something else. The Swedish expression for firing someone is “att sparka någon” – which also translates to kicking someone. We decided that the best way to get the public's attention, is to provoke them.


SOLUTION

Print and digital solutions with major PR opportunities, forcing people to care.


TOOLS

InDesign & Photoshop

THE TEAM

Tanja Peltoarvo (Art Director), Alexander Andreasson (Copywriter), Annie Ohlson Lidén (Project Manager), Niknaz Moslehi (UX Designer), Linnea Sernestrand (UX Designer), Julia Kobsa (Digital Designer), Ida Stålhandske (Graphic Designer), Albert Norberg (Web Developer), Filip Nilsson (Game Programmer)

THRIVE

Campaign landingpage

CONSCIOUS FASHION

Environmentally friendly, fair and vegan fashion.

Conscious fashion company THRIVE wanted ideas for a responsive campaign website. The goal was to generate traffic to their online store, and raise awareness about the consequences of fast fashion. 




CASE

Our mission was to create a landing page to raise awareness of the clothing industry's impact on the environment.


PROCESS

We got the insight that many people didn't know what sustainable fashion meant, so we thought of different solutions and decided to make a landing page with all the information needed to raise awareness among consumers.


SOLUTION

We start by informing users about the company and all the interesting information you need to know about sustainable fashion. We made a page about which materials are "Planet-friendly" so that consumers know what to look for while shopping.


TOOLS

Sketch, Photoshop, Illustrator & Lightroom

THE TEAM

Julia Kobsa (Digital Designer), Anton Åsberg (Digital Designer),

Filip Petersson (Web Developer), Albert Norberg (Web Developer)

Thanks to Anthony Boyd for amazing mockups. https://www.anthonyboyd.graphics

PHONE

+4673.325.15.55

CONTACT